- Octavio Urias 


P.S. Still want to know more about me…really? Here’s an interesting (and some might say gross) fact about me: When I was in the beginnings of my business and broke, like really broke and homeless literally living in my office, I only showered 3-4 times a week as I didn't have nowhere to shower and had to practice my "ninja skills" at a big box gym so the front desk staff wouldn't catch me sneaking in their facility to use their showers. I told you this was gross :-P 

They say I’m in high demand… and they’re right. My transformation centers Raw'Fitness are the fitness facilities with the most successful transformations in our region. And now I'm also reaching and influencing people from other parts of the world through my work and through my coaching.  


One of my biggest pet peeves is talkers and pretenders. I can't stand people who talk the talk but don't walk the walk, I’m not one of those guys who preaches, but doesn’t practice. I’ve never figured out why someone would hire a so called "expert" if said “expert” didn’t walk the walk... Is like taking advice from someone who is broke on how to get wealthy, or someone who is obese, on who to be fit (just doesn't make sense)


Octavio Urias – My Story (in case you still want to know more about me…boring!)

Who the Heck Is Octavio Urias Anyway?


Hi, my name is Octavio Urias.


I’m going to do something I don’t like doing much – I’m going to talk all about me. So bare with me, because if all goes well, it will be an uncomfortable and slightly awkward ride for the both of us.


Ok, here we go!


It’s been said that I’m the “hidden genius” behind tens of thousands of transformations in both fitness and life. And it’s true… Odds are you’ve seen my clients in pictures, videos or even heard/read their life changing stories.


In addition to being the founder and CEO of Raw'Fitness Transformation Centers in Texas and New Mexico, I’m also a Peak Performance Coach, which means I help people perform their best physically, mentally and emotionally, so they can perform better in all other areas of life.  I also coach and help fitness trainers get better in their own fitness and as fitness professionals, so I guess we could say I'm the "trainers' trainer".  


No, I'm not "superman" nor lucky or talented. It wasn’t always pretty flowers, puppy dogs and candy sprinkles… I actually had all odds against me both in my own fitness and in business: I have the worst genetics ever, I had no-one supporting me, I started knowing absolutely NOTHING, I had bad habits too, I’ve failed many many many times. I promise you, I’m not very smart, I actually sucked at school and even dropped out of college. I had and continue to have temptations and people around trying to bring me down or hold me back just like you.


Oh, and I had no money to invest in myself, at a point I didn't even have money for food or a place to live. ​I've worked very hard, harder than anyone would expect of me. And as a result I've been able to change my life. I’m not saying any of this to impress you… I’m telling you this to hopefully inspire you since I’ve had the great fortune to not only change my life, but to also help thousands of people change theirs.


If you ever thought that you couldn’t lose fat, develop lean muscle, recover your confidence, self-esteem and drive, and become strong inside and out – think again and watch this video...

Welcome to the Official Page of Octavio Urias, CEO of Raw'Fitness with 6 Transformation Centers serving El Paso, Texas and Las Cruces, New Mexico